I just want to jump on the Old Spice bandwagon and agree with pretty much everyone else that the Twitter, YouTube video promotion they did this week was amazing. If you haven't heard, Old Spice took the main character from these ads...
And had him answer questions in short YouTube videos such as this...
The turn around was really fast, they did over 300 videos in two days. Needless to say it has been quite popular around the interwebs. My take is this...
When looking back, many of the first websites in the mid 1990's were awful. Then sites like Yahoo, Amazon, eBay, etc. began to emerge and pave the way with groundbreaking ideas for how to utilize the internet.
Sometimes we forget that Twitter and iPhone apps and other social media outlets are in their beginning stages. We will probably look back and think a lot of the first apps and twitter promotions were stupid. But Old Spice really made some headway this week in how to use Twitter and YouTube for the power they have. I guarantee you this is only the beginning...so to that I say look out and well done Old Spice. I'm on a horse.
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