Tuesday, October 26, 2010

It's not a PUMAAA

It has been quite a while since I wrote a blog post. I am not going to make up any crap about being busy studying for the LSAT or that my internet was down because Comcast is run by a bunch of low functioning chimpanzees (this is probably an insult to even low functioning chmpanzees...sorry). No, I am not going to do that.

What has really been going on? I have been somewhat lazy and gotten complacent ever since I may or may not have passed a certain revenue threshold that may or may not have resulted in me receiving some financial considerations from a certain company via this blog AND that revenue stream may or may not have been reset causing me to go into a state of blogging hibernation.

With that said, I am back and back for the right reasons this time around. And after admitting to being lazy, I am going to get back into the swing of things with what I find to be the easiest kind of advertising post there is. Talking about a video/ad that I think is either good or bad.

The following is a video produced by PUMA. I have always thought that PUMA does a good job of capturing a little bit of that what so many brands try so hard to do but fail...being "cool".

Watch this video and then see my thoughts below. Or watch this video and then move on to Deadspin.com to check out Brett Favre's dong. Either way, just watch it...it's cool (see what I did there?).

What I think is so genius about this video is very simple. It combines humor with emotion.

We all love funny videos and funny commercials, but often times humor ads are forgotten quicker than we realize. This video isn't necessarily laugh out loud funny, but it certainly makes you smile and/or chuckle because it makes you think back to times you have had with your buddies.

I was going to relate this to college, but honestly I think the video hits home with anyone that has ever been to a bar or bowling alley or friend's basement (so hopefully everyone ever...). It may make you think back to a hilarious time five years ago when you stole the pool balls from a random house party you were at because you lost to some Ahole wearing a pink shirt (and perhaps you had consumed a few bowls of loud mouth soup...either way). Or it may make you think back to just last weekend when you hit three shots in a row to send a game of beer pong to overtime.

Regardless, I think PUMA does a great job here of associating itself with what many people consider to be some of the most fun times they ever had and will continue to have.

And to that I say PUMA...well played.

One love, one heart.

Eric McPherson

Twitter: @EricWMcPherson