Friday, July 16, 2010

This Post Has Turned to Diamonds

I just want to jump on the Old Spice bandwagon and agree with pretty much everyone else that the Twitter, YouTube video promotion they did this week was amazing. If you haven't heard, Old Spice took the main character from these ads...

And had him answer questions in short YouTube videos such as this...

The turn around was really fast, they did over 300 videos in two days. Needless to say it has been quite popular around the interwebs. My take is this...

When looking back, many of the first websites in the mid 1990's were awful. Then sites like Yahoo, Amazon, eBay, etc. began to emerge and pave the way with groundbreaking ideas for how to utilize the internet.

Sometimes we forget that Twitter and iPhone apps and other social media outlets are in their beginning stages. We will probably look back and think a lot of the first apps and twitter promotions were stupid. But Old Spice really made some headway this week in how to use Twitter and YouTube for the power they have. I guarantee you this is only the to that I say look out and well done Old Spice. I'm on a horse.

One love, one heart

Eric McPherson

Twitter: @EricWMcPherson

1 comment:

  1. More than five years ago, people wouldn’t expect this video to go viral. It just goes to show how powerful YouTube is today. The advertising companies now use the term “viral” and make it their goal that their commercials would have that quality. It does require innovation, imagination, quirkiness, and a lot of originality. So it is important to assess an advertising company along these lines because the industry is ever-changing, and it would be wise to hire people who can quickly recognize the changes.

    Allan Holaday