Wednesday, February 3, 2010

Wear a Seat Belt

This advertisement encouraging people to wear their seat belts has been getting a lot of positive feedback. One might even say that it is getting a lot of hype (at least in the online world). I really do not have a lot so say other than I could not agree more. Put simply, this is one of the best advertisements I have ever seen. It's also a great example of how emotional connection trumps the "sex sells" type ads, humor, scare tactics, etc. Those forms of advertising certainly have their place, but (watch out here comes the cliche) at the end of the day ads like this have the most impact.

If you plan on watching this and then not wearing a seat belt...don't kid yourself.




One love, one heart


Eric McPherson

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