A few months ago I wrote a post centered around the opportunity for a major company (I used McDonald's as my example) to make a bigger impact at a hockey game I attended via their board advertising. As you may recall I thought it would carry much more weight if McDonald's spent whatever they had to and bought up half the space and created a "cool" ad, rather than being buried among 100 other small, cluttered ads/logos.
Fast forward to April 12, 2010.
I happened to be a part of history...by that I mean I went to the Minnesota Twins home opener at Target Field (they gave me an official cardboard thing as proof that I was there...I spilled a little bit of malt cup on it...further proof I was there...classic). In the fourth inning I noticed a McDonald's ad for their third pound angus burger encouraging folks to grub with two hands. The ad extended half way around the park. Granted this was a digital ad making it a much more logical medium to execute what was basically the exact idea I previously had but nevertheless alwaysthemore it was nice to see a once half baked idea in a fully baked state.
We've all seen plenty of these ads so don't fret, I'm aware that McDonald's isn't doing anything groundbreaking. I just appreciate when a company uses a new medium or method to execute the delivery of a message. I honestly never eat at McDonald's (it makes me crap myself) but I still respect a lot of their messaging and communications. Ba da ba ba baaaa....
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Experience print in a new light
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